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Title : Dove Soap Apologizes For Ad That Turned A Woman From Black To White
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Dove Soap Apologizes For Ad That Turned A Woman From Black To White

Dove is apologizing for an ad that many consider to be racist.

It shows a looping image of a black woman removing a dark-brown t-shirt to reveal a white woman.

The three-second GIF appeared on the company's Facebook page Friday.

Complaints about the ad, along with screenshots, quickly went viral.

The company tweeted an apology, saying it had "missed the mark in representing women of color thoughtfully" and quickly removed the ad. ABC13

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